The Market Leader

MEDIA KIT

P O W E R

influence.
impact.
reliability.

MISSION

Our mission

we are investigating,

we CHECK the news, we cross check the source,

we highlight compelling human stories,

we FEED on authentic news,

we produce original content.

The biggest
newsroom in Greece

150

JOURNALISTS
REPORTERS
AND PROFESSIONALS

450

ARTICLES
AND NEWS STORIES
PER DAY

HOURS A DAY

DAYS
PER WEEK

Content.

/01NEWS

/02POLITICS

/03ECONOMY

/04WORLD NEWS

/05CULTURE

/06ENVIRONMENT

/07HEALTH

/08GASTRONOMY

/09LIFESTYLE

/10TRAVEL

/11AUTOMOTIVE

/12TECHNOLOGY

POWER

Analytics.

14.000.000 UNIQUE VISITS EVERY MONTH
355.000.000 PAGEVIEWS PER MONTH
05:53’ AVERAGE SESSION DURATION
4.500 COMMENTS DAILY

source: Google Analytics 2024

Social media
assets.

SOCIAL 18M. ENGAGEMENTS /MONTH

Our audience.

24< [ 15% ]

25-34 [ 21% ]

35-44 [ 29% ]

45-54 [ 22% ]

55+ [ 13% ]

Demographics

With 51% men, 49% women and extremely
balanced distribution in the age groups of
25-34, 35-44 and 45-54, protothema.gr's
visitors
speak eloquently of its universal appeal.

24< [ 15% ]

25-34 [ 21% ]

35-44 [ 29% ]

45-54 [ 22% ]

55+ [ 13% ]

source: Google Analytics 2022

MEN %

WOMEN %

source: Google Analytics 2022

Brand Loyalty

1/3 of users come from direct
direct typing of protothema.gr, while
the percentage of returning users
is also very high.

INTERESTS

NEWS / POLITICS / EDUCATION
REAL ESTATE / SHOPPING /
AUTOS & VEHICLES / FOODS & DINING /
COOKING ENTHUSIASTS /
MEDIA & ENTERTAINMENT /
APPAREL & ACCESSORIES /
SPORTS & FITNESS /
BEAUTY & PERSONAL CARE /
BEAUTY & WELLNESS /
TRIPS & HOLIDAYS / GREEN LIVING / FINANCIAL
SERVICES /
DECORATION

source: Google Analytics 2024

Influential Native
Storytelling

We connect the brands with
our readers

We create stories and compelling narratives, using modern journalism, high-end photography, video and podcasts. We offer content options that combine traditional journalism principles with added value perspectives and create content that is a pleasure to read.

Next Generation
Intelligence

Developers, data analysts,
IT specialists, art directors, graphic designers
join forces and together with innovative
technologies and tools help brands
achieve their goals.

CALENDAR

Special sections.

/MAY

HOUSE RENOVATION

Spring is traditionally the season of home renovation.
protothema.gr creates content about best practices and methods, tips & tricks, that one can follow in order to renovate the home with new cost-effective ways.

/JUNE

WORLD ENVIRONMENT DAY

At protothema.gr, At protothema.gr, we are proud to have established World Environment Day (5/6) as a milestone in raising awareness of the growing climate challenges.
Sustainability, climate change, pollution are key issues to which we provide answers, ideas and solutions.

/OCTOBER

WELL BEING

Well-being has been defined as the combination of feeling good and functioning well.
We believe now more than ever, that we all need to take care of ourselves by adopting healthier habits.
protothema.gr brings you all the latest trends in wellness as well as motivational case studies to inspire you. .

/NOVEMBER

CAR

With our in-depth expertise on the dizzying developments in the automotive industry, we offer information and awareness of new developments and explore the future of the industry together.

Distinctions.

«News Consumer Ιnsights» (2022)

The recent Google's "News Consumer Insights" (2022), in which protothema.gr is included (among leading international media, such as Bloomberg, "Guardian", "Time", "New Yorker" etc.), brought to light all those things that rank us in the No1 position of the preference of the reading public in the country. Users said they are "totally engaged" and trust us to learn about the news, which makes us intensify our efforts to stay at the top.

No1